Talisman Centre athlete on a cereal box!

If Joshua Riker-Fox looks familiar to you, it might be because you saw him compete in the pentathlon in the last Olympic games, or it could be because you've seen him in the cereal aisle at your grocery store. General Mills, maker of Cheerios cereal, has put Joshua's face on boxes of Apple Cinnamon Cheerios as part of the company's Aspiring Olympians program. The program supports both 2010 and 2012 Olympic Team hopefuls, of which Joshua is one.

"I feel very fortunate to be a part of this team," says Joshua, "I grew up on Cheerios so the connection to the brand is significant."

Even though Joshua is featured on the Apple Cinnamon box, you can give him your support by buying any of General Mills' cereals with the "Aspiring Olympian" branding. Inside each box, you can find a code to enter into the Aspiring Olympian website – each code means between $1 and $5 going toward the selected athlete. (The $5 donation comes from a code found inside "Gold Edition" Cheerios boxes.)

"This support will help me significantly as I work towards a second Olympic qualification - London 2012," says Joshua. Joshua trains throughout the week at Talisman Centre, and swims with the Calgary Patriots, one of Talisman Centre's valued Sport Partners. If you see him around Talisman Centre, be sure to wish him luck, and next time you're at the grocery store, take a look for him in the cereal aisle!

General Mills' Aspiring Athletes Website: http://www.generalmillsathletes.ca



(Photo Credit: Gerry Young, 2009)